There are many variations, but generally it’s agreed that SMART stands for:
- S – Specific
- M – Measurable
- A – Achievable
- R – Realistic
- T – Time-bound
Word has it that the S.M.A.R.T. acronym was first introduced by George Doran back in a 1981 issue of Management Review, in which he wrote: ‘There’s a S.M.A.R.T. way to write management goals and objectives.’
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