Web 2.0 tools present a vast array of opportunities—for companies that know how to use them.
FEBRUARY 2009 • Michael Chui, Andy Miller, and Roger P. Roberts
Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis...
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